The National Hispanic Milk Mustache campaign is launching an online video series featuring some of its famous Hispanic faces behind the famous Milk Mustache campaign such as actress Salma Hayek and TV personalities Lili Estefan and Barbara Bermudo. This on-going intimate series features past milk champions and consists of 35 brief videos where the celebrities share tips, personal memories and even sometimes moving or humorous anecdotes.

The series will include a variety of topics such as raising bilingual children, childhood memories, tips for raising a healthy family, their definition of success and what being an alumn of the National Hispanic Milk Mustache campaign has meant to them. In one of the videos, Lili Estefan talks about seeing her kids grow and the role she plays in making healthy food choices at every stage of their lives, from babies to the teen years. Now, as her son Lorenzo enters his teen years, Lili meets resistance when she asks about what he ate. “They become a little more rebellious,” she says. “Their personalities start to come out.”

The first video will launch simultaneously with the release of Salma Hayek’s newest got milk? print ad in early May. Hayek first joined the campaign earlier this year to launch The Breakfast Project, making history as the first Milk Mustache celebrity to do TV commercials in both English and Spanish.

Videos will be posted continuously throughout the course of the year and will include videos from new and upcoming Milk Mustache celebrities.

The series features a total of 35 videos that will be available on the Proyecto Desayuno website.

JOIN THE BREAKFAST PROJECT

Visitors to ProyectoDesayuno.com start at the project’s Facebook page, where they can join a growing community, share their breakfast stories, or continue through to Proyecto Desayuno digital hub.

This content hub includes a Breakfast Learning Lab that provides a deeper dive into how (and why) to get into a healthy breakfast at home routine – even amidst the typical morning chaos. It also provides a real-time look at America’s mornings, showcasing an ongoing snapshot of our country’s collective a.m. routines. Visitors can also explore recipes and tips from celebrities and top registered dietitians like Su-Nui Escobar, behind-the-scenes videos of celebrity ad shoots, and videos from other moms revealing their morning routines.

Watch the video here:

http://www.hispanicprblog.com/hispanic-organization-news/got-milk-launches-personal-video-series-starring-famous-hispanic-milk-mustache-celebs.html

Hispanic Business Expo

Location: The Pines Manor, 2085 Lincoln Highway, Edison, NJ 08817 (732) 287-2222

July 17, 2012 at 5:00pm – 8:00pm

Details: The event is designed so that Non-hispanic professionals can network with and learn about the rapidly expanding Hispanic Market…and Hispanic professionals can network with the non-Hispanic market and learn about breaking out of the comfort zone. Middlesex County according the 2010 Census, has seen a steady increase in the Hispanic population over the past several years. Furthermore, according nto the American Community Survey, Latinos made up 18% of the county’s population, up 45% since 2000. This growing group has significant purchasing power and plays a key role in our region’s economy. As a result, the Middlesex County Regional Chamber of Commerce has established the Hispanic Business Council, with the goal of generating exposure for Hispanic businesses to Chamber members. The Council’s mission is to develop networking opportunities for area businesses where they can learn more about each other’s business, and discover new partners that will help them gain access to the growing Latino market. The Hispanic Market has IMPACT and it is very important that everyone work together if we are going to succeed! To learn more about the growing importance of the Hispanic market, the Hispanic Business Council, and the Expo, click here to view the brochure in English. Click here to view the brochure in Spanish. Hispanic businesses can EXHIBIT, or showcase your business. If you would like to take advantage of the opportunity to put your company on the forefront of the consumer mind, call Alex to exhibit at 732.745.8090 x204, email at Alex@mcrcc.org, or click here to download the sponsor and exhibit form. Restaurants are FREE to exhibit. Click here to download the Restaurant exhibitor form in Spanish or English or call Alex. If you would like to become a sponsor of this multicultural networking event, call 732.745.8090 x204 to learn about sponsorship opportunities. Want to understand the importance of the Hispanic community in under a minute? Watch the video!

http://www.mcrcc.org/index.php/calendar-main/event/329/

According to a new Nielsen report on the Hispanic consumer, the U.S. Hispanic population is the largest minority segment and growing at a dramatic rate towards ethnic plurality (the coexistence of numerous ethnicities and races with no one segment in the majority), which has already occurred in the most populous states and is beginning to occur among the U.S. baby population.

The Executive Summary of the report shows that:

• Latinos are a fundamental component to business success, and not a passing niche on the sidelines
• Rapid Latino population growth will persist, even if immigration is completely halted
• Latinos have amassed significant buying power, despite perceptions to the contrary
• Hispanics are the largest immigrant group to exhibit significant culture sustainability and are not disappearing into the American melting pot
• Technology and media use do not mirror the general market but have distinct patterns due to language, culture, and ownership dynamics
• Latinos exhibit distinct product consumption patterns and are not buying in ways that are the same as the total market

Over 52 million strong, Latinos are impacting every aspect of the national landscape including popular culture, the workforce, consumerism, politics and American national identity, says the report. The Hispanic market’s size, growing clout, and buying power of $1 trillion in 2010 and $1.5 trillion by 2015 shows that Latinos are no longer just a sub-segment of the economy, but a prominent player in all aspects of American life.

The Hispanic market offers unique growth prospects within our borders, says the report. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world. What’s more, the per capita income of U.S. Hispanics is higher than any one of the highly coveted BRIC countries (Brazil, Russia, India, China). Despite the recession, U.S. Latino households that earn $50,000 or more are growing at a faster rate than total households.

Between 2000 and 2011, Hispanics accounted for more than half of the U.S. population increase with slightly greater growth than that of all other non-Hispanics combined. Hispanics will contribute 60% or higher of all population growth over the next five years. Even though immigration is down sharply, Hispanics continue to experience dynamic growth. In fact, Hispanics are the fastest growing ethnic segment expected to grow 167% from 2010 to 2050, compared to 42% for the total population

While the overall U.S. population is graying, the Latino population remains young and the primary feeder of workforce growth and new consumption. Over 60% of the U.S. Hispanic population is under age 35, and 75% is under age 45.

The median age of the Latino population is 28 years old, nearly ten years younger than the total market median age of 37 years. Given that the age for a new homebuyer is between 26 and 46 years old, Latinos will become a force in residential purchasing over the next ten years.

Because of Latinos’ favorable demographics and increasing economic buying power, IBISWorld has identified seven economic sectors expected to benefit most from Latino demographic change:

• Residential buying, food (grocery and restaurants)
• Retail (especially clothing and electronics)
• Education (higher education and technical schools)
• Financial services
• Transportation (automotive and airline)
• Entertainment industry
• Media industry

Nielsen notes particularly that In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space.

Hispanic mobile users send or receive 941 SMS (text) messages a month, more than any other ethnic group. They also make 13 phone calls per day, 40% more than the average U.S. mobile user.

Social is another platform where Latinos are especially active and rising in numbers. During February 2012, Hispanics increased their visits to Social Networks/Blogs by 14% compared to February 2011. Not only are Latinos the fastest growing U.S. ethnic group on Facebook and WordPress.com from a year ago, but also Hispanic adults are 25% more likely to follow a brand and 18% more likely to follow a celebrity than the general online population.

Other digital findings from the report include:

• Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on a mobile phone
• Hispanics outpace all ethnic groups in mobile downloads of music and pictures
• Hispanics are less likely to have Internet access at home compared to the U.S. average (62 % and 76%, respectively), but have increased home broadband use by 14% over the past year, which is higher than the 6% growth of broadband use in the general market

http://www.hispanicize.com/research/hispanic-market-impacts-national-landscape-significantly

Meet Mark, an office drone who tweets, posts, tags, links, pokes and shares in zombified fashion through most of this Goodby, Silverstein & Partners spot for Corona Light. After switching from a boring “brown-bottle” beer—presumably Bud Light or Miller Lite—to Corona Light, his frustratingly predictable life morphs into a rockin’ partysphere of salsa dancing and crowd surfing. There’s even a pony in there somewhere. This is the brand’s second recent outing that employs addictive, rhythmic editing and mostly still photos to tell the tale of a young dude’s emancipation from the humdrum through beer. It’s pretty amusing, but there’s just one catch. Mark’s no Stan, the hero of the earlier spot. Judging by the comments on YouTube—the most accurate gauge of public opinion in the known universe—Stan has Mark beat by a mile. Stan just seems cooler, even before he grabs a Corona Light. Stan dreams of talking sheep; Mark’s pony never says a word. Stan’s regimen might be dull, but at least he logs off the computer for some workouts at the gym. Mark’s a hopeless cyber addict, eyes glued to screens of all shapes and sizes as he feeds his snowballing social-media obsession. The guy must work in advertising.

http://www.adweek.com/adfreak/corona-lights-mark-he-poor-mans-stan-140557?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28adfreak%29