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Enero 17th, 2012

LosTween.com Launches blog and media company

To aid parents of diverse backgrounds navigate the fun, yet challenging responsibility of raising multicultural children ages 7-12, Latino marketing and PR expert Cristy Clavijo-Kish has joined forces with business partners to launch a new resource blog and media company, Los Tweens & Teens <http://www.LosTweens.com>.

Together with Katherine Doble-Cannata, a non-profit and immigration communications pro and Adrian Acosta a technology manager, Los Tweens was created to fill a void online– culturally relevant parenting advice focused on the developmentally important “Tween” years. The owner/publishing team at Los Tweens is creating an environment encouraging parents to hone their parenting skills by sharing the joys, tips, questions and headaches of raising children during these key years, while fostering opportunities for parents and tweens to interact online in a safe environment. 6

“My daughter inspired me with an essay test answer that specifically called out the importance of understanding other cultures,” recalls Clavijo-Kish. “As a Latina mom I always strive to retain our cultural roots while raising confident, proud, patriotic kids in the US. I became aware that if I didn’t focus on culture now as part of their development, I will have missed my opportunity as the teen years would be a late start,” she adds.

In addition to featuring content from parents, upcoming plans for the bilingual family community blog include:

o Expert content – Contributions from pediatricians, mental health experts, counselors, teachers, chefs, fitness coaches and other experts, like this post by Dr. Lydia Kalsner-Silver, a licensed clinical psychologist who specializes in the treatment of children and families, discussing the warning signs of bullying in the tween years.
o Tweenversations – Hosted online chats with parents and kids that directly relate to their current issues and situations.
o Officially launching MyLosTweens.com where kids will be able to share ideas, photos, book reviews and more content alongside their parents.
o Local live events, including support for initiatives that provide opportunities for pre-teens to volunteer and pay-it-forward.
o Additional content partnerships that link specialized posts like Building a Tween’s Cuisine from Latino Foodie and news/data from non-profit organizations helping parents and kids develop skills and services.

A full Editorial calendar is available with posts ranging from developmental changes to driving volunteerism and reviewing age-appropriate books, music, movies and more. Readers soon will start to see content in Spanish and other languages. Important issues as immigration and education readiness that impact preteens in Latino and recently arrived immigrant families also will be a focus and special series. While the term “los” drives a fun, Latino flavor- the site openly welcomes contributions from varying cultures and will soon feature posts from Japanese, Haitian and parents of varying cultural backgrounds and beliefs.

http://nglc.biz/2012/01/17/lostween-com-launches/

By themarketingmonitor • Posted in launchings • No Comment
Enero 16th, 2012

P&G to raise $5m for youth sports programmes

Procter & Gamble (P&G) has revealed plans to raise $5m (£3.3m) this year to establish and sustain youth sports programmes around the world, from donations and a portion of sales of its leading brands, including Pampers, Tide, Gillette and Pantene.

Procter & Gamble: some of the British athletes who will act as P&G brand ambassadors

P&G is partnering with the International Olympics Committee (IOC) to give children the opportunity to practise sports by supplying facilities and training.

The activity will feed into P&G’s ‘Thank You Mum’ campaign for the London 2012 Olympic Games, aiming to improve the everyday lives of mums. The campaign also offers athletes’ mothers the opportunity to see their children compete at the Games.

P&G is an IOC TOP partner, and, through its brands, is sponsoring more than 150 athletes, who will be featured in advertising and retail marketing to generate sales and donations to support youth sports.

P&G has already named 11 British athletes, including Jessica Ennis, Paula Radcliffe and Ben Rushgrove as brand ambassadors for a range of its products.

Marc Pritchard, P&G global marketing and brand building officer, said: “P&G is in the business of helping moms. Through our ‘Thank You Mom’ program, we will support not just the moms of Olympic athletes, but every mom who does whatever it takes to make her child’s life the best it can be.”

Jacques Rogge, president of the IOC, said: “Through its support of mothers of Olympians, P&G is helping athletes. With its support of youth sports, the company is supporting families and is helping to develop athletes every day. It aligns perfectly with the Olympic values.”

http://www.marketingmagazine.co.uk/news/1112079/P-G-raise-5m-youth-sports-programmes/

By themarketingmonitor • Posted in Advertising • No Comment
Enero 13th, 2012

AT&T receives high rating for inclusion of Hispanics

DALLAS, Jan. 11, 2012 — /PRNewswire/ — AT&T has received the highest rating for all telecommunication firms on the 2011 Hispanic Association on Corporate Responsibility´s Corporate Inclusion Index (HACR CII). AT&T was one of only two companies to achieve a 95 rating, the highest in the 2011 HACR CII. The HACR CII rates Hispanic inclusion by Fortune 100 companies and its corporate partners in the areas of workforce, procurement, philanthropy, and governance.

“AT&T continues to demonstrate its commitment to diversity with policies that ensure the inclusion of Hispanics at all levels and in every one of its varied business lines,” said Janet Murguia, chairperson of the HACR Board of Directors and president and CEO of National Council of La Raza. “AT&T is one of the few companies moving the needle in advancing full inclusion of Hispanics in this country.”

Examples of AT&T´s commitment to Hispanic inclusion are:

  • A 12 percent representation of Hispanics in the AT&T workforce. The total U.S. AT&T workforce is 40 percent female and 38 percent people of color.
  • Sponsorship of an award-winning employee resource group, HACEMOS (the Hispanic/Latino Employee Association of AT&T).
  • A top-rated global supplier diversity program that spent more than $9.2 billion with minority, women and disabled-veteran suppliers in 2010, representing 18.8 percent of the company´s procurement base. AT&T´s goal is to achieve 21.5 percent of its procurement from diverse suppliers.
  • Strong focus on the Hispanic Consumer Market, which includes converting more than 700 retail stores in high-density Hispanic markets including California, Florida, New York and Texas to a bilingual (Spanish/English) format; full online and social media presence in Spanish; a strong advertising investment in Hispanic media; and sponsorship of top-rated Hispanic music, television, sports and entertainment programs and events.
  • Support of the Hispanic community by investing resources to advance education, strengthen communities and improve lives. In 2010, AT&T contributed more than $148 million to the diverse communities it serves through corporate, employee and AT&T Foundation giving programs.
  • Significant representation of Hispanics in the company´s most senior ranks including Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets; Thaddeus Arroyo, chief information officer; Jose Gutierrez, president, advertising and publishing; Carmen Nava, senior vice president-Consumer Marketing; and Angie Wiskocil, senior vice president, Wi-Fi services.

“We are honored by HACR´s recognition of our holistic approach to diversity and inclusion,” said Debbie Storey, AT&T senior vice president of Talent Development and chief diversity officer. “At AT&T, diversity and inclusion are woven into all our business strategies and are key in achieving our business goals.”;

www.att.jobs

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation´s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company´s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroomm and as part of an RSS feed at www.att.com/rss @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

©2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. SOURCE AT&T Inc.

http://www.latinvisionfinance.com/eng/news/news_lvf.aspx?r=228757

By themarketingmonitor • Posted in Business • No Comment
Enero 12th, 2012

National Latino Broadcasting launches EN VIVO on Sirius XM Radio

National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012. The channel, which will be a mix of chart-topping hits and live performances, is part of a two-channel deal with Sirius XM Radio.

EN VIVO, airing on SiriusXM channel 147, promises to be much more than just an outlet for the hottest music. Its varied programming will include: Tu Mañana Live, a bilingual morning talk show; The Mash Up, a mix of today’s hits in Spanish and English chosen by world-renowned DJs; Concierto EN VIVO, where listeners can experience the best concerts from around the world; and Club EN VIVO, live broadcasts from the nation’s hottest clubs.

“We are convinced that EN VIVO will become a favorite for Hispanics and non-Hispanics alike looking for a channel where Latin music is more than a preference; it is a lifestyle. The sheer diversity of genres within this music makes the programming possibilities truly exciting and our partnership with The Latin Recording Academy makes this endeavor unique and unprecedented,” said Nelson Albareda, President and CEO of NLB.

NLB recently entered into an exclusive deal with The Latin Recording Academy, the non-profit organization that annually recognizes excellence in the recorded arts and sciences through the Latin GRAMMYs, the most prestigious award in Latin music, as well as provide educational and outreach programs for the Latin music community. The Latin Recording Academy has granted EN VIVO rights to air daily content related to the Latin GRAMMYs, as well as historical material from its archives. In addition, it will become the official satellite radio partner of the Latin GRAMMY Awards and its related events.

The channel, whose slogan is Donde Nace la Música (Where Music Is Born), will broadcast from its new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as daily and weekly specials. Additional programming highlights include new music and a live recorded performance per hour, thus fostering fresh and current content. While the channel will cater to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English will widen its appeal.

In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. EN VIVO is the second channel in the media entity’s roster. In May 2011, NLB signed talk show icon Cristina Saralegui to an exclusive contract, and plans to simultaneously launch Cristina Radio.

NLB will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics will offer SiriusXM listeners inspirational and compelling information daily.

http://nglc.biz/2012/01/11/national-latino-broadcasting-launches-en-vivo-on-sirius-xm-radio/

By themarketingmonitor • Posted in Hispanic Marketing • No Comment
Enero 10th, 2012

Giving Food a Latino Flavor

Food and beverage companies are testing the waters by adding Latin flavors to their traditional products. In January 2012, Cheerios releases its new Dulce de Leche flavor, which so far has had mixed results. Dulce de Leche is a traditional Latin American sweet, similar to caramel. The cereal will most likely have a very sweet taste. The interesting question is; will non-Hispanic consumers start buying Dulce de Leche Cheerios along with Hispanics?

The Economist recently discussed this in a recent article entitled, “Ethnic Advertising: One Message, or Many?” and quoted Neil Golden, McDonald’s American CMO, who argued that other Americans often follow trends set by ethnic minorities. As a result, he watches minorities for insights that can use in ads aimed at the general market. In 2010 McDonald’s learned that African-Americans liked sweeter, weaker caramel mocha, and began offering such blends everywhere, with great success.

I have noticed recently that the hot and spicy flavors of potato chips seem to be multiplying: Lay’s Chile Limón flavor, Cheetos Flamin’ Hot Crunchy. I am not sure whether this can be attributed to the power of the Latino market, or to non-Hispanics adopting these flavors. I suspect it is a combination of both. If anyone out there has tried Dulce de Leche Cheerios, the Laughing Cow Chipotle flavor, Starburst Sweet Fiesta, or any other food with Latino flavor, please let us know what you think of them.


http://www.reachhispanic.com/2012/01/09/giving-food-a-latino-flavor/

By themarketingmonitor • Posted in launchings • No Comment
Enero 9th, 2012

The 10 Best Commercials of 2011

Many people groaned last winter when it became clear that Super Bowl XLV would be packed bumper to bumper with automotive ads. It’s not a category that’s exactly wowed with its creativity in recent years. It was a pleasant surprise, then, when many of the car spots proved not only tolerable but wonderful. Now, with the year almost passed, it’s become clear that two of those ads in particular—Chrysler’s “Born of Fire” by Wieden + Kennedy and Volkswagen’s “The Force” by Deutsch—weren’t just among that evening’s best spots. They turned out to be among the year’s best.

Those two ads are joined by a third car commercial, Nissan Leaf’s “Gas Powered Everything” by TBWA\Chiat\Day, in Adweek’s ranking of The 10 Best Commercials of 2011, presented here. Those auto spots were all expertly conceived and executed, with great atmospherics, details, and flourishes. And interestingly, they’re all so different—an environmental appeal in a bleak alternate universe; a rugged defense of Motor City’s heritage and pride, featuring a powerful celebrity cameo; and a kid in a Darth Vader mask just trying to exert a little mind control around the house. Together, they represent the best automotive advertising has to offer.

Elsewhere, the list celebrates work across a wide variety of products, themes, styles, and geographies. You’ve got candy bars and zombies, cats with thumbs, and film-directing bears. You’ve also got two spots focused on the environment, and two explicitly about the humanizing power of technology—fundamental concerns in an age when our lives, and the world, can feel like they’re spinning out of control.

Congratulations to all the agencies and clients on the list, and the creative-services companies that helped bring their visions to life. Now, go make something even better.

10- SNICKERS • Focus Group


Agency: BBDO, New York • Director: Jim Jenkins, O Positive
Editing: Number 6 • Effects: Framestore

A triumph of macabre humor, this Snickers spot from BBDO imagined the world’s most savage focus group—four sharks who’ve been invited to a little human taste-testing session. “OK, so which one tasted better?” asks the wonderfully peppy focus-group leader, as she points to posterboard photos of a man and woman. The sharks hilariously choose the guy because, before they ate him, he had just eaten a Snickers Peanut Butter Squared bar, presumably making his flesh delectably rich and tasty. (The woman had eaten boring old peanut-butter cups.) The concept, sick and twisted, is brilliant. But the genius is in the details—the little gestures like the lead shark’s flipper movements as he searches for words to explain himself; the stunning CGI and voice work; the deadpan, cartoony merging of the monstrous and the mundane. The ending is a winner, too, as one shark declares, a bit sheepishly, that he’d “love another taste.” A new human is trotted out for gustatory pleasure of the conference-room predators, one of whom requests that the guy “eat both squares, please!” One of 2011′s tastiest confections.
Full credits here

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Source: http://www.adweek.com/news/advertising-branding/10-best-commercials-2011-136663

By themarketingmonitor • Posted in Advertising • No Comment
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