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Octubre 8th, 2010

Hispanic-owned Businesses on the Rise; More Than Double the National Average

In data released late September, the Census Bureau reports that Hispanic-owned businesses rose 43.7 percent to 2.3 million across the country, more than twice the national rate of 18 percent for the years 2002-2007. Sales from Hispanic-owned businesses produced over $340 billion in revenue for 2007, up 55 percent compared with 2002. The number of Hispanic-owned businesses with sales of $1 million or more increased 51 percent from 2002-2007.

Hispanic business ownership was highest in the west. El Paso topped the list at 59 percent as the city with the greatest amount of Hispanic-owned businesses. San Antonio followed at 39 percent and Houston and Albuquerque both at 23 percent. Los Angeles had the fifth highest total, with 21 percent Hispanic ownership of the city’s total number of businesses.

The nation’s largest city, New York, saw a 10% rise in Hispanic-owned businesses from 2002-2007. The Wall Street Journal reports that the relatively weak rise was because the city already has a high number of Hispanic businesses. New York currently has over 143,000 businesses owned by Hispanic entrepreneurs, the highest amount in the United States. The Bronx and Queens had the largest amount of Hispanic-owned businesses, at 41,811 and 38,708, respectively.

These statistics were taken from the U.S. Census Bureau’s 2007 Survey of Business Owners (SBO), which was part of the 2007 Economic Census. The SBO includes a sample of more than 2.3 million nonfarm businesses filing 2007 tax forms as individual proprietorships, partnerships, or any type of corporation, and with receipts of $1,000 or more. The SBO also classifies Hispanic-owned businesses by ethnicity in four groups, with business owners of Mexican origin owning over 45 percent of Hispanic-owned businesses.

The number of larger businesses also grew among Hispanic business owners. The Census Bureau reports that business with 100 or more employees increased by 26 percent from 1,508 to 1,906. These businesses generated $74.2 billion in revenues, a sizable 76 percent increase from 2002. Wholesale trade, construction and retail trade accounted for 55 percent of Hispanic-owned businesses.

The next Economic Census will include data from the current economic slump. The Wall Street Journal reports that Hispanic entrepreneurs in New York have made great strides in past 10 years. However, rapidly escalating rents have hurt Hispanic business owners, many of whom have retail-based businesses. Despite these challenges, Lenny Caro, president of the Bronx Chamber of Commerce sees progress and diversification in the types of Hispanic-owned businesses opening in the Bronx. “In the overall picture, we have much more educated Hispanic leaders in business. Many Hispanic entrepreneurs are not only opening bodegas in the borough, but also child-care facilities and marketing companies, he said.

“We see the change and we also see the hard work they are putting it,” he said.

What results do you think the next Economic Census will reveal for Hispanic business leaders? What types of solutions and initiatives have you seen in your area? Share your thoughts with our community.

http://news.gather.com/viewArticle.action?articleId=281474978581707

By themarketingmonitor • Posted in Business • No Comment
Octubre 7th, 2010

Orange Advertising Network Incorporates Maximum TV Into Its Family of Premium Partners

The partnerships with Maximum TV aims to take leadership in the US Hispanic video segment

- OAN Americas has increased 10MM unique users in Latin America and the US Hispanic market in less than a year, reaching now an audience of almost 32MM* visitors per month

MIAMI, Sept. 28 /PRNewswire/ — Orange Advertising Network Americas, a leading advertising sales house, announced today that has incorporated MaximumTV into his network of Premium sites targeting the Hispanic Market in the US.

With this exclusive partnership OAN Americas will monetize MaximumTV’s online television programming service, offered at www.maximum.tv

In the exponentially growing online video market, Orange Advertising Network Americas and MaximumTV aim to take the leadership in the US Hispanic market segment, with an increasing number of brand advertisers shifting marketing dollars to online advertising vehicles.

By partnering together, Orange Advertising Network Americas and MaximumTV offer brand marketers targeting US Hispanics a unique opportunity to marry their advertising banners and videos with tier 1/popular TV content and a targeted US Hispanic audience.

“With our increasing offering of TV programs from Latin America, from many leading TV content providers, we aim to serve an under-served market of US Hispanics, with TV content that connects back to heritage and culture” said Erik Vanderlaan, Chief Technology Officer of Maximum TV. “As the leader in the space, it was important that we find a partner that extends the strategic benefits of our powerful platform towards advertisers that recognize this as the future of targeted online marketing”, adds JR deSouza, VP of Business Development and Content Acquisition.
“US Hispanics over-index in their content consumption online and they are not only more active online and younger than the general population but also trend setters”, said Manuel Mazzanti, Director of Marketing & Business Development at Orange Advertising Network Americas. “And the same thing happens with online advertising. Hispanics are more receptive to online ads than any other segment. Companies like Maximum TV, which has grown exponentially this year, help bring premium TV content to the US Hispanic online market, and therefore help grow the online video advertising potential. We are pleased to have Maximum TV as a partner in our overall ad network offering to companies aiming to advertise online to US Hispanics”.

Maximum TV offers a growing variety of TV programs via its distribution platform, and will deliver its service to any broadband connected device such as computers, mobile phones, set top boxes, and TV sets. Viewers can already access its free, ad-supported content in categories like telenovelas, news, movies, sports, music, documentaries, etc at www.Maximum.TV. All of the content is US Hispanic consumer relevant. A growing number of major TV creators such as RCN, Azteca, Venevision, Caracol, SUR, etc have partnered with MaximumTV to reach this large and growing demographic in the United States in a convenient, secure way that helps them increase their audience reach and brand awareness.

*Comscore MediaMetrix, June 2010

About Orange

Orange is the key brand of France Telecom, one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At the end of 2009, France Telecom had sales of 44.8 billion euros (22.1 billion euros for the first half of 2010). At 30 June 2010, the Group had a total customer base of 182 million customers in 32 countries. These include 123.1 million mobile customers and 13.2 million broadband internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number three provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

With its industrial project, “conquests 2015″, Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group’s ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development

France Telecom (NYSE: FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.

For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv

Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited, Orange France or France Telecom.

About Maximum TV Inc.

Maximum TV is the leading Hispanic focused Internet Television service provider in the United States. It offers premium Spanish language programming from Latin America and around the world to the millions of US Hispanic households eager to enjoy them on their schedule, anywhere. MaximumTV offers television programming in categories including telenovelas, news, sports, movies, music, documentaries, automotive, variety, travel, and more.

Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service offering.

Programming is available at MaximumTV’s portal (www.Maximum.TV) or via syndication with partners over the Internet – be it to a computer, mobile device, set-top-boxes, or Television sets.

The service is live at www.maximum.tv .

http://www.prnewswire.com/news-releases/orange-advertising-network-incorporates-maximum-tv-into-its-family-of-premium-partners-103924998.html

By themarketingmonitor • Posted in Advertising • No Comment
Octubre 6th, 2010

Samsung says 5 million Galaxy S sold, launches handset

(Reuters) – Samsung Electronics Co Ltd said on Wednesday that it has sold more than 5 million Galaxy S smartphone handsets since the June launch, putting the smartphone laggard on track to challenge bigger rivals such as Apple Inc.

The world’s No.2 mobile phone maker also introduced a new smartphone called Wave II, running its own “bada” operating system and aimed at the mid-range market segment.

A poor lineup of smartphones has been a weak point for Samsung as consumers increasingly move into the high-end segment that Apple jump-started with the iPhone in 2007.

Galaxy S, Samsung’s answer to the iPhone, is powered by Google’s Android operating system and sold through about 100 carriers worldwide, including four major U.S. telecommunications operators.

The company said it expected strong sales for the Galaxy S to help its 2010 smartphone sales reach 25 million units, lifting it to fourth position in the global smartphone rankings — behind Nokia, Research in Motion Ltd and Apple.

The Galaxy S is Samsung’s best-selling smartphone model, almost matching total smartphone sales last year. Samsung said it aimed to sell another 5 million Galaxy S handsets in the current quarter.

“The target sounds achievable as Samsung has plenty of cards to play, including price cuts and extending offerings to a wider group of carriers,” said Seo Won-seok, an analyst at NH Investment & Securities. “The only risk will be a shortage of key components such as high-quality display screens.”

Samsung said in a separate statement that the bada-based Wave II, which has a 3.7 inch LCD screen, a five-megapixel camera and supports video recording, would first go on sale in November in France.

http://uk.reuters.com/article/idUKTRE69508V20101006

By themarketingmonitor • Posted in launchings • No Comment
Octubre 4th, 2010

Recording Superstar Pitbull to Open Hispanic Advertising Industry Conference

Ruben Leyva, President of Sony Music U.S. Latin, Joins Pitbull to Discuss the Evolution of Music and Entertainment with the Cultural Transformation of Society

From: www.blogreggaeton.com

Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace.

“Music and entertainment are at the forefront of the Hispanization of America. Pitbull epitomizes the success Latino entertainers have had not only in the music industry but in the Hispanic consumer market as well,” says Gisela Girard, AHAA chair and president/COO of San-Antonio based Creative Civilization. “The stories of Pitbull and Leyva are similar to the challenges we overcome daily in our fight to establish Hispanic marketing within the advertising industry and within our client organizations. As entrepreneurs, we can learn a lot from the experiences, adversity and ultimate achievements of these entertainment icons. Like our advertising agencies, they are thinking critically about culture and the rapid transformation of our society, as well as the cultural breadth and diversity within the U.S. Hispanic population. It will be a dynamic opening to a high-energy AHAA Conference unlike anything you have experienced at other industry conferences.”

Leyva will share his struggles in carving out a Latin focus in the global entertainment conglomerate Sony and his personal challenges related to maintaining his Latino identity while building a business in a non-Hispanic corporate environment. He will share his perspective on the evolution occurring with the classification of artists, blending of musical genres, and the trend in reverse cross-over. Pitbull, who is of Cuban decent, launched his career in English and will add his view of Sony’s approach to Hispanic from an artists’ perspective. The duo will discuss Pitbull’s rapid rise to fame in the general market and the drivers behind his decision to launch an all Spanish album. He will shed light on the importance and appeal of cultural cues to a rapidly acculturating Hispanic audience and offer keen insight into the complexity of in-culture communication.

The session kicks off the AHAA Conference October 6-8 at the Hyatt Regency in Miami. The conference is designed to tackle tough issues facing Hispanic-specialized advertising agencies, and prepare advertisers and marketers for the next phase of growth and change in the industry. The theme of the conference, Natural Selection, is in essence what is happening in American culture and the advertising industry: Hispanic culture and traits are becoming more common over generations, and Hispanics are surviving and thriving with more influence than ever before.

One could easily say that Pitbull personifies the Hispanic-specialized advertising industry and U.S. Hispanics today. According to his bio, “Pitbull is the rare type who has the spirit of the underdog combined with a winning pedigree. He hasn’t just survived, he’s flourished.”

http://www.hispanicprblog.com/hispanic-spokesperson-tracker/recording-superstar-pitbull-open-hispanic-advertising-industry-conference.html

By themarketingmonitor • Posted in Hispanic Marketing • 2 Comments
Octubre 1st, 2010

Cisneros and DLB Group partnership

Cisneros family is one of the most richest and influential families in latinamerica. In 1999 Mireya Cisnero and her husband Oswaldo Cisneros start up a nonprofit organization: Venezuela sin límites who was initially created to assist victims of one of the worst natural tragedies experienced in Venezuela. After that initiative the foundation has evolved in order to broaden the scope of its support for the neediest communities.

In terms of increasing the positive impact on communities mainly from Latin America Mireya Cisneros meet DLB Group to begin an important partnership looking for their support in building a foundations hub, Unidos en Red (UER).

The agreement is based on cooperation with the aim of contributing to the strengthening of social development organizations dedicated to improve the living conditions of people at risk, vulnerability and social exclusion through strategic partnerships with distinguished actors of society mainly in Latin America.

DLB Group will be responsible to improve the visibility and image of local foundations through the portal that will serve leading Best Practices, looking to optimize efficiency and work of each foundation and serve as a group that helps causes that are distributed in different countries.

Regarding the partnership DLB Group will be working on the following terms:

  • Will operate as an exclusive and strategic partner of the Foundation for the area of communications not only developing communications and business strategies but also the positioning of the foundation globally, including the image, site, and any other element that represents the Foundation.
  • The presidents of DLB in each of the countries in which this company has a presence, will be available to work actively.
  • Locate, train and supervise the teamwork that will handle the UER communications.
  • Develop investment portfolios that integrate specific solutions.

Ricardo De La Blanca, CEO of DLB Group will develop in conjunction with the UER chairman the strategy meetings with potential private donors as well as large companies and organizations.

http://www.dlbgroup.com/news/news.asp?ID=42

By themarketingmonitor • Posted in Business • No Comment
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