Archive → Octubre, 2010
Wendy’s Bravo Group Launches Campaign for Hispanic Consumer Market
From: www.brandweek.com
DUBLIN, Ohio — Wendy’s International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announce the launch of Wendy’s “Sabor de Verdad” advertising campaign for the U.S. Hispanic consumer market.
The central theme, “Sabor de Verdad,” loosely translated as “Real Taste,” neatly encompasses Wendy’s core principals of superior, quality food prepared with fresh ingredients, while appealing to Hispanic customers’ savvy and appreciation for real, quality, tasty food. “Sabor,” representing taste, flavor and character, and “de verdad” meaning authentic, real and true, plainly spell out Wendy’s food philosophy for Hispanic customers.
“Our research shows that the phrase ‘Sabor de Verdad’ produces a strong, emotional connection for Hispanic consumers with its multi-faceted meanings — authentic food with true flavor from Wendy’s,” said Bravo Renee Lavecchia, Vice President, Managing Director. “It communicates the benefits and value of Wendy’s ‘real’ strategy in a fresh, memorable way for Hispanic consumers.”
In conjunction with the “Sabor to Verdad” launch, Wendy’s plans to introduce expanded offerings to their 99 cents Everyday Value Menu at participating Wendy’s. For Hispanic customers, advertising will focus on the ability to enjoy “sabor de verdad” by satisfying whatever “antojos” or taste cravings they may have — at an everyday, affordable price point of 99 cents.
“In addition to showing dedication to quality, fresh food, Wendy’s seeks to build faith among the more than 45 million U.S.-based Hispanics that we will deliver the best tasting fast food experience every time at everyday prices,” said Wendy’s Bob Holtcamp, SVP Brand Marketing. ‘Sabor de Verdad’ provides a platform for a long-term campaign aimed at our ever-growing Hispanic consumer base, while directly reflecting our goal to be the ‘real choice in fast food’.”
Wendy’s International Overview
Wendy’s International, Inc. is one of the world’s most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy’s is a subsidiary of Wendy’s/Arby’s Group, Inc (NYSE: WEN). More information is available at www.wendys.com, or www.wendysarbys.com.
The Bravo Group Overview
The Bravo Group is part of the WPP Group plc (Nasdaq: WPPGY) and is one of the most recognized and successful Hispanic marketing agencies in the U.S. More information can be found at www.bebravo.com.
http://newsystocks.com/news/3775081
MicroTech CEO Appointed to Dept. of Commerce Minority Business Advisory Board
MicroTech President & CEO Tony Jimenez Joins Federal Government Council Addressing Minority Business Policy Issues
MicroTech President & CEO Tony Jimenez has been appointed to the U.S. Dept. of Commerce National Advisory Council on Minority Business Enterprise (NACMBE). The two-year appointment ends October 30, 2012. The council was recently launched after an extended period of inactivity. Jimenez is a Service-Disabled Veteran and Hispanic business owner. He was selected to the board because of his “substantial industry experience and commitment to supporting the growth and global competitiveness of the Nation’s minority-owned businesses.”
One of America’s small business success stories, MicroTech (www.MicroTech.net) provides Technology Services, Systems Integration, Product Solutions, and Unified Communications and Collaboration primarily in government computing environments — managing over half-a-million tech users in the public sector daily. Jimenez founded MicroTech in 2004 with one government contract. Now a Prime Contractor on more-than-100 Federal projects and 20-plus contract vehicles, MicroTech offers access to 2500 vendors and over a million technology products across the government.
“I’m honored to be named to such a potentially influential government council,” said Jimenez. “The Department of Commerce has made a firm commitment to re-launching this group. As an entrepreneur and minority community leader, one of my goals is to help other minorities achieve their dreams in owning a business. Serving on the Minority Business Enterprise Advisory Board is a great opportunity to make a real difference.”
As a member of the Federal government council, Jimenez will provide advice and recommendations to the Secretary of Commerce on a broad range of policy issues pertaining to the country’s minority business community. These policy issues may include methods for job growth in the technology and ”green” industries, as well as global and domestic business opportunities.
Jimenez has also served on a number of other government-related boards and panels including the American Legion Economic Task Force, the U.S. General Services Administration (GSA) Service-Disabled Veteran-Owned Small Business (SDVOSB) Council, and the U.S. Dept. of Veterans Affairs (VA) Small Business Council. He has also provided advice to President Obama’s Presidential Economic Recovery Advisory Board (PERAB).
About MicroTech
MicroTech is a certified and verified Service-Disabled Veteran-Owned Small Business (SDVOSB) and a certified 8(a) Small Business, and delivers robust process-driven performance for mission success. MicroTech applies its regimented process, enterprise IT experience, and state-of-the-art engineering solutions to integrate different technologies and create proven results that can respond to your strategic needs. MicroTech is a Microsoft Gold Certified Partner, Cisco Channel Program Partner Member, Symantec Managed Services Partner, Tandberg Platinum Partner, Autonomy Added Value Reseller, VMware Enterprise Partner, EMC Velocity Partner, Citrix Silver Solution Advisor, Adobe Solutions Partner, Dell Certified Partner, and IBM Business Partner. MicroTech is the Hispanic Business Magazine No. 1 Fastest-Growing Hispanic-Owned Business (2009 & 2010); Washington Technology Magazine No. 1 Information Technology 8(a) Business, CRN Magazine No. 1 Fast Growth “Unified Communications Solutions Specialist” and National “Public Sector Integrator of the Year,” and on the Deloitte 2010 Tech Fast 500, the No. 1 Fastest Growing Private Company in the Washington DC area. ISO 20000 and ISO 9001:2008 certified, CMMI Maturity Level 2 rated, and ITIL management qualified, MicroTech is headquartered just outside the Nation’s Capital in Vienna, Virginia, with key offices in Richmond, Virginia; Greensboro, North Carolina; Huntsville, Alabama; and Oklahoma City, Oklahoma. To learn more, visit www.MicroTech.net. Follow MicroTechBUZZ on Twitter.
American Tax Base and Electorate Increasingly Dependent on Hispanics
Business intelligence firm reports data revealing sobering impact of population surge
- The Latino boom has been upon us since the 1980’s and corporations are increasingly cognizant of the strategic value of this population segment for business growth and shareholder prosperity.
Geoscape revealed today at its 7th Annual Multicultural Marketing Summit the 2011 series of its American Marketscape DataStream (AMDS) which reports several compelling facts and trends on the evolution of the American economy and cultural make up. For several years, business and political leaders have been aware of the growing importance of Hispanics as a population sector in the United States. Geoscape revealed facts in the 2011 series that show explicit support for elevating the discussion on investment across industry and public service forums.
The data points included in the AMDS executive summary report include:
- Hispanics, Asians and African Americans represent more than 80 percent of American population growth.
- Hispanics contributed 52 percent of population growth since the year 2000.
- Hispanics form 16 percent of the population but nearly 50 percent of consumer spending growth in 2010.
- Hispanics plus Asians contributed two-thirds of annual spending growth in 2010.
- There are 326 counties where ethnic minorities form the majority of the population—many of the largest counties in the nation, such as Los Angeles, New York, Chicago (Cook), and Santa Clara (Silicon Valley).
- 80 percent of Hispanics are bilingual and about 20 percent are dependent on English or Spanish.
- 92 percent of retirees are non-Hispanic and American’s depend increasingly on Latino taxpayers.
- Increasing levels of naturalization and second or more generation Hispanics along with trends in voter registration will result in an increasingly important electorate—politicians will cater more and more to Latino interests.
- Due to their younger age, longer life expectancy and robust spending, acquiring a customer today means that Latinos and Asians are worth far more than non-Hispanic whites—Asians are worth over $3 million in consumer spending, Latinos over $2.5 million and Non-Hispanic whites less than $2.2 million over their life span when acquired today.
According to Cesar M Melgoza, Founder & CEO of Geoscape, “The Latino boom has been upon us since the 1980’s and corporations are increasingly cognizant of the strategic value of this population segment for business growth and shareholder prosperity.”
The 7th Annual Multicultural Marketing Summit takes place October 27-29 at the Epic Hotel in Miami, FL. The AMDS 2011 Executive Summary Report can be downloaded free of charge from Geoscape’s website at http://www.geoscape.com.
About Geoscape
Geoscape provides market intelligence systems, data and services to help companies navigate growth opportunities in a culturally diverse business environment. The online Geoscape Intelligence System (GIS), the DirecTarget database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead to significant business advantages. Geoscape is a privately held company owned by Goldman Sachs, Inc. and César M Melgoza, Founder & CEO, and is headquartered in Miami.
http://www.prweb.com/releases/Geoscape/AMDS/prweb4709314.htm
Latina Women tend to make decision on specific brands at the Store.
The recently released first-of-its kind 2010 Latina Shopper Study by Redbean Society and New American Dimensions reveals that 80% of Latinas say they prepare a shopping list but only half include specific products or brands in their list. For the most part, these women make a general list of items needed such as coffee, cereal or yogurt, than a specific list of brands they want to buy, like Folger’s, Honey Bunches of Oats or Dannon, for example .
However, this could vary by product category. In-store brand decisions are made more often for clothing than for personal care. Impulse buying occurs often, particularly for groceries and among the more acculturated, however close to 70% of non-acculturated Latinas buy things at the store that they didn’t plan to buy. Comparison shopping is also quite common, where over half of Latina women visit a variety of stores, 30% do online research and a whopping 70% frequently compare prices from store to store before they buy.
Likewise, the study indicates that 80% of Latina female shoppers buy food or beverage store brands, despite the majority’s belief that the quality of many private labels may not match that of national brands. Contrary to popular thought, this suggests that Latinas may be willing to sacrifice premium quality for lower process, but only as long as the product meets their individual threshold for acceptable quality.
Implications for marketers abound. Strategically-driven, relevant shopper-marketing targeting Latina shoppers must be a major component of their marketing mix to ensure brand choice at the store level. Likewise, brand value perception among this target is more important than ever. About half of all Latina women and 60% of the less acculturated, say the state of the economy had a substantial effect on their shopping habits.
The 2010 Latina Shopper Study was conducted among a nationally representative sample of 1,200 women between the ages of 18-49 via telephone interviews and in-store intercepts combined.
ImpreMedia Launches New Hispanic Market Blog
Brings the Latest in News, Resources and Information to Hispanic Marketers
ImpreMedia, the leading US Hispanic news and information company, announced the launch of its company blog, “www.hispanicmarketinfo.com.” The blog provides the latest in news, research, and upcoming event information on marketing to Hispanics in the U.S. Topics range from statistical information on the Hispanic consumer to the latest trends in marketing.
“There are numerous blogs out there dedicated to the Hispanic market, but none quite like this one,” says Mary Zerafa, VP of Strategy and Integrated Marketing. “Hispanic Market Info is designed specifically for those companies who want to capitalize on the Hispanic market. Savvy businesses and marketers understand the importance Latino consumers are to driving revenue and growth. The importance of the market will be even further pronounced with the upcoming release of the census data that estimates that there are 48 million Hispanics representing 15.8% of the total U.S. population.”
Hispanic Market Info is written by authors who are recognized authorities in Hispanic marketing and media. The goal is to provide marketers with information they need when targeting Hispanics. The blog offers marketers insights from the No.1 Hispanic news and information company in the U.S. and gives them the opportunity to capitalize on the importance of the Hispanic market.
About impreMedia
ImpreMedia (http://www.impremedia.com) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass products on 7 platforms, including the portal www.impre.com and its McClatchy partner. 31% of all U.S. Hispanic Adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.
http://www.kansascity.com/2010/10/14/2314507/impremedia-launches-new-hispanic.html
Hispanic Heritage Month Prompts A Review of the Market Opportunities
A new paper from E-Tech shows that the U.S. Hispanic growth is no longer fueled by the traditional immigration flow from the past, but by new births. The US is now the 2nd largest Hispanic population in the world, according to an analysis and report by Multicultural Marketing Resources, showing the projected totals by 2050 to be over 131 million. According to this number, Hispanics will then constitute 30% of the nation’s population.
Hispanic households across the United States will sharply increase their economic clout over the next ten years and beyond. This demographic explosion has continued since 1990 and there is no let up. Go to Wal-Mart, Best Buy, Sears, K-Mart, to name a few stores, and you will see many Hispanic families loaded with consumer goods. The fact is, Hispanics. This is not a debt-ridden community. For years they learned the hard way that to have something, one has to earn it and save. Credit card companies solicit many Hispanic households.
According to the National Immigration Forum, says the report, in addition to consumer spending, “immigrants and their businesses contribute $162 billion dollars in tax revenue to federal, state and local governments.” They work in key sectors, start their own businesses and in general contribute to a thriving economy. They love to buy and almost always buy in cash.
But the U.S. Hispanic market is not homogeneous. It is a market “comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, 63% of Mexican heritage.” While there are many differences in their countries’ geographies, their indigenous ancestries and their colonial histories, the unifying factor in this market segment is the Spanish language.
Hispanic market research has discovered that of the Hispanics surveyed, they prefer ads to be in Spanish over English, even though the younger group is more comfortable in English. In addition, research shows that Hispanics like any type of media, but prefer television and radio. Radio is a very effective medium to reach Hispanics because it has been found that they tend to listen all day, says the report.
The news in print specifically addresses the needs and concerns of the Hispanic community, with ads in these local newspapers selling anything from real estate to translation and interpreting services.
Direct response marketing has historically obtained little interest from the Hispanic population, but recent immigrants welcome the mail if for no other reason than to become informed. However, most of this direct mail is in English and reaches a large percentage of households that speak and read only Spanish.
Unlike, the Hispanic household is younger than its U.S. counterpart, with the head of household anywhere between 25 and 44 years old, brand loyal and offer a very high retention rate for future business relationships. The Conference Board’s Research Center states that the under 44 Hispanic market is going to grow to a purchasing power of $397 billion by 2011.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137377
What Are the Best and Worst Company Logos?
The recent backlash against the Gap’s rebranding served as a reminder of how effective — or disastrous — logos can be. From McDonald’s and Nike to Sears and Mercedes, a look at some of the best and worst of all time.
The Gap has found itself in a little marketing hot water, after replacing its longtime logo with a new one that Ad Age described as “something a child created using a clip-art gallery.” And that was one of the kinder reviews. After more than 20 years, the emporium of denim, khakis and other casual wear decided to shelve its iconic blue-box-with-white-text logo — and was immediately slammed across the Internet, even spawning parody Twitter accounts. To stop the bleeding, the company announced a crowd-sourcing project, inviting consumers to offer alternative logos. The fate of the new logo remains unclear.
It’s not the first time a major brand has faced backlash for fixing what may or may not have been broken. Last year, Tropicana was forced to abandon new packaging after a near-universal panning.
Both examples serve as case studies about why logos are such an important part of an overall brand message — for companies of all sizes. “A logo is some sort of graphic mark, an emblem utilized by many large corporations and organizations to promote public recognition of their firm and products or services,” says George Cook, an executive professor of marketing and psychology at the Simon Graduate School of Business at the University of Rochester. “The logo helps the firm initially gain attention and then continue to keep the company and its products or services at the consumers’ top of mind when they’re in the buying process. Some firms do a magnificent job of this, while other logos leave a lot to be desired.”
The Best Company Logos
Echoing that sentiment is Todd Simmons, executive creative director at Wolff Olins, a branding firm with offices in London, New York and Dubai. “At the risk of stating the obvious, what comes to mind immediately is the Nike swoosh,” he says. “Nike taught us all what a traditional logo can do on its own. I like that the logo is abstract and isn’t an overt visual translation of Nike, although it has its roots. The swoosh also makes any communication or product better when it’s placed on it — a benchmark for a great symbol.”
“The logo is 100 percent effective,” raves Ricardo de la Blanca Brigati, CEO of the DLB Group, a multinational advertising company that works with clients including the Cartoon Network and Kraft Foods. “The way the symbol is positioned gives consumers a sense of speed, a quality that obviously reflects the spirit of the company.”
Cook notes that Nike “paid a student $35 for their enduring logo. What a buy!” (Years later, as a thank you, Nike CEO Phil Knight gave the same design student an envelope full of stock options.)
FedEx. What is it about their logo that’s so impressive? True, it’s been part of the advertising landscape for so long that it’s probably hard for a lot of us to see it, but the way Ms. Jordyn explains it, “FedEx changed the shipping industry when it promised its customers ‘when it absolutely, positively has to be there overnight.’ Its logo communicates this promise with a hidden arrow — between the ‘E’ and the ‘X’ — which is a symbol of both speed and precision.”
You’ll be hard pressed to find any marketing executive who will say a bad thing about FedEx’s logo. “The use of the negative space to create a subliminal arrow signifying forward motion is brain-brilliant,” says Adam Hanft, a branding guru and CEO of Hanfts Projects.
“All-time best in my opinion,” echoes Erik Pelton, a top trademark attorney in Arlington, Va.
CBS. Hanft particularly likes this one, noting that the “eye gazes at us from the 1950s with authoritative brilliance and unblinking courage that is all the more relevant right now.”
Playboy. “Say what you will,” Hanft says. “Marshal the full armamentarium of sexist weaponry. This whimsical masterwork continues to instantly communicate the national value system of Heffnerica.”
The Worst Company Logos
Sears. Kelly Day, associate creative director at Bailey Gardiner, a San Diego-based marketing agency, passionately hates the Sears logo. Why? It’s confusing. “Not only is their current logo bad, what makes it even worse is that some of their older logos were really, really good,” Day says. “Instead of building on its own history and using a logo that relates to its roots as one of the oldest and most-trusted brands, it went generic. It chose a logo that makes it blend in with JCPenney’s, Kohl’s and all the other large, forgettable department stores. Such a shame.”
Kellogg’s. “This is another extremely successful company that could have a better logo,” de la Blanca Brigati says. “The logo doesn’t send consumers any sort of message, and it doesn’t portray much of what the company stands for. It’s not that the logo is bad, but considering the company, it should be much better.”
Mercedes. “Yes, it’s iconic,” Hanft says, “but only because of the car that it adorns. Otherwise, the three-part symbol is cold and remote, communicating no values and tapping into no brain orchestra of emotion.”
Edsel. We’re reaching back a bit to the infamous car named after Henry Ford’s son, which was made between 1958 and 1960, but it has to be mentioned, Guarino says, “because it’s among the top of the worst heap. They did nothing right with that car from the start.” The logo was particularly awful, he says. “The weird-shaped E with the name of the brand tucked more than halfway down the letter did absolutely nothing to stand out. Occasionally, they used it without the brand name, showing just the ‘E’ with six hard to count ‘em circles around it. I never understand what the circles were for, or why you would take the risk of thinking people would remember the car’s name from just the first letter.”
Of course, the problem with trying to create a list of bad logos, Guarino says, is that “there are so many forgettable logos out there that it’s hard to comment on them.”
Lapiz Wins Best of Show at 12th Annual Ad Age Hispanic Creative Awards
Lapiz took top honors at Ad Age’s 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot “Batalla” promoting Procter & Gamble’s Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners were announced at an awards gala held Friday night, October 8th in Miami, at the end of the AHAA Annual Conference.
The judges selected the Lapiz ad for Bounty paper towels as Best of Show for its originality, with extra points for creating theater of the mind in a challenging medium and difficult category. The radio spot sounds like a real battle fought by foods that cause messy spills and whose names can be pronounced or chanted to mimic soldiers marching, artillery fire and soaring aircraft, ending with the tagline: “For cleaning battles in the kitchen, choose Bounty.”
In addition to the Best of Show, Lapiz picked up three other awards for P&G work with silvers for another Bounty radio spot, “Incompleto;” a magazine ad for Gain detergent; and a TV bronze for the Pepto-Bismol spot “Nice Burrito.” Another P&G agency, Wing, won a silver award for the TV spot “Lavadero” for Downy Ultra detergent.
LatinWorks won four gold and three silver awards in the TV, radio, magazine and integrated categories for the Cine Las Americas film festival campaign that mines the bizarre behavior of real Latin American leaders with the brilliant tagline: “If this is our reality, imagine our films.” Additionally, they won prizes for Mars’ Starburst and Twix brands, Burger King and Parental Control Bar software.
This year’s winners demonstrated creative thinking that reflected deep Hispanic insights, which in some cases were then used to also lead general market work: a growing trend for Hispanic agencies. Volkswagen of America and Creative On Demand won three silver awards in the TV, Bicultural Hispanic and Beyond Hispanic categories for Spanish and English versions of “Fake Out:” a humorous spot promoting VW’s carefree maintenance, which ran in both markets.
The gold in the Interactive Category went to Conill for its YarisYarisYaris Web site for Toyota, and La Comunidad won three awards in the TV category for MTV, including a gold for “Bird.”
The fastest-growing category this year was Direct Marketing. The separate direct marketing jury awarded two golds: one for a State Farm campaign by DraftFCB, which is Hispanic-led but also is being used in the general market, and the other for The Vidal Partnership’s “Balon de Troya” promotion for the NFL.
“The creative excellence demonstrated in the winning work — and the entries submitted — is a testament to the growth and evolution of Hispanic-specialized agencies,” says Jessica Pantanini, AHAA Chair and COO of Bromley Communications. “No longer is Hispanic taking a back seat, in fact, Hispanic agencies are now leading total market campaigns. AHAA congratulates the winners and the agencies that submitted entries for judging. We continue to raise the bar each year with superior creative and sharper insight that is changing the way advertisers communicate and is delivering consumer loyalty and bottom-line profit for brands.”
The 2010 jury of judges included Jury President Icaro Doria, group creative director of Goodby, Silverstein & Partners; Curro Chozas, associate creative director of Grupo Gallegos and president of Circulo Creativo; Carlos Tornell, VP-creative director of Bravo Group; Norberto “Norbi” Zylberberg, creative director of LatinWorks; Maria Bernal, associate creative director of Lapiz; Daniel Marrero, partner, Creative On Demand and AHAA Board member; and Kathleen M. Haley, director, multicultural marketing for Hewlett-Packard Company. The Direct Marketing Jury included: Alberto Ferrer, managing partner, director of direct and digital marketing, The Vidal Partnership; Chiqui Cartagena, senior vice president, multicultural marketing, Story Worldwide; and Vince Andaloro, CEO, LatinPak. The Interactive Jury included: Alberto Ferrer, Chiqui Cartagena and Gustavo Garcia, executive creative director, Media 8 Digital Marketing.
All of the winning work from the 12th Annual Hispanic Creative Awards can be seen on AdAge.com and in a special Hispanic creative report in the Oct. 11 issue of Advertising Age magazine.
About Advertising Age:
Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
About AHAA :
The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s more than 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA is the voice for the Hispanic-specialized marketing and advertising industry. AHAA agencies offer a unique blend of cultural expertise, market intelligence, creative excellence and proven experience that delivers success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by reaching America’s Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information.
Fox News Latino Launches Amid Heightened Chilean Miners Saga
The site, Fox News Latino, went live today, just as the Chilean miners saga enters what is hopefully its critical final stage.
“The launch of FOX News Latino creates an unprecedented opportunity to expand our reach by engaging the fastest growing minority audience and providing a unique platform for compelling and original content focused on the Latino community and the American dream,” said Fox News senior vice president Michael Clemente in a statement.
Fox News Latino is primarily an English language website geared toward Latino Americans with some bi-lingual content. Similarly, CNN has launched several Spanish-language web properties this year, including one for Chile.
Media coverage of the Chilean miners who have been buried alive for two months is intensifying as the final rescue operations get underway. More than 750 journalists have been credentialed to cover the story from the location where the miners are trapped.
http://www.businessinsider.com/fox-news-latino-launches-amid-heightened-chilean-miners-saga-2010-10
General Mills Debuts iPad App
From: www.savingmoneymom.com
MINNEAPOLIS (AP) — General Mills Inc. is debuting a Spanish-language iPad application that will give consumers access to more than 900 Latin-inspired recipes.
The Qué Rica Vida Recetario application, which will be available for free on Apple Inc.’s iTunes, was developed in response to high consumer demand for such recipes, the provider of Progresso soups and Green Giant vegetables said on Friday.
“Meeting consumers’ needs and staying ahead of the competition in Hispanic marketing is foremost among our company’s priorities,” Rodolfo Rodriguez, General Mills’ multicultural marketing director, said in a statement.
Consumers will be able to pull up recipes with pictures, while the application will connect to QueRicaVida.com, which houses more recipes as well as information on health, education and parenting. Que Rica Vida, or “what a rich life” in English, also serves as the name of General Mills’ free quarterly lifestyle magazine.
Last month General Mills reported that its first-quarter net income rose 12 percent on stronger sales of key products such as Cheerios, Cinnamon Toast Crunch and Yoplait yogurts.
Shares of General Mills, based in Minneapolis, fell 40 cents to $36.78 in afternoon trading.
http://www.foodmanufacturing.com/scripts/ShowPR~RID~17752.asp